The Synthtix SEO Guide
A practical, no-fluff guide to ranking your service business on page one of Google.
On-Page SEO
The foundation of every ranking page.
Title Tags
Keep titles under 60 characters. Lead with your primary keyword. Every page needs a unique, descriptive title.
H1 Structure
One H1 per page that matches your primary keyword intent. Use H2/H3 to structure supporting content.
Internal Linking
Link related pages together with descriptive anchor text. This distributes ranking power and helps crawlers map your site.
Image Alt Text
Describe every image with concise alt text. This improves accessibility and gives search engines additional context.
Meta Descriptions
Your organic ad copy — make every character count.
Length
Aim for 150–160 characters. Too short wastes opportunity; too long gets truncated by Google.
Include Your CTA
End with a soft call to action: "Learn more", "Book a free call", or "See pricing".
Match Intent
Mirror what the searcher is looking for. If they search "best marketing agency", your description should confirm you're it.
Unique Per Page
Never duplicate meta descriptions across pages. Each page competes for different queries — treat them accordingly.
Schema Markup
Structured data that helps Google understand your business.
LocalBusiness Schema
For service businesses, add LocalBusiness JSON-LD with name, address, phone, hours, and service area. Synthtix adds this automatically.
FAQ Schema
Wrap your FAQ sections in FAQ schema to earn rich result "accordion" displays in search results.
Review Schema
If you have testimonials or reviews, use Review or AggregateRating schema to show star ratings in search.
Service Schema
Define each of your services with Service schema including name, description, and price range.
Local SEO
Dominate your city and service area.
Google Business Profile
Claim and fully complete your Google Business Profile. This drives the most local visibility for zero cost.
NAP Consistency
Your Name, Address, and Phone number must be identical across your website, GBP, and all directory listings.
Location Pages
If you serve multiple cities, create a dedicated landing page for each with localized copy and schema.
Review Velocity
Actively ask satisfied clients for Google reviews. A steady stream of new reviews signals relevance and trust.
Performance Optimization
Speed is a ranking signal — and a conversion signal.
Core Web Vitals
Google measures LCP, FID, and CLS. All Synthtix sites pass Core Web Vitals thresholds by default.
Image Compression
Serve WebP images, never JPEGs over 200KB. Use lazy loading for below-the-fold images.
CDN Delivery
Your site should load from a server near your visitor. Synthtix uses a global CDN for sub-100ms delivery.
Minimize Third-Party Scripts
Every analytics tag and chat widget adds load time. Only install what you actively use.
Your site, SEO-optimized out of the box
Synthtix handles the technical SEO automatically — so you can focus on running your business.
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